Former Digitas exec Neal Prescott has been named CEO of WPP Digital's new production services unit, Deliver. The new unit will tie together production services in Asia, Eastern Europe, Latin America and South Africa and work with all of WPP's digital properties, including Actis Systems (Russia), AGENDA (China), Wunderman's ZAAZ (Seattle), as well as The Ogilvy Group and WPP Digital agencies BLUE (China/Singapore), Quasar (India) and Schematic (Los Angeles/Costa Rica). The creation of this unit is expected to save costs associated with using outside production companies. Prescott left Digitas earlier this year. His most recent post at the Publicis Groupe-owned interactive agency was EVP and Global Head of Technology Enablement. While at Digitas, Prescott was charged with creating an offshore digital production facility.
By David Kaplan