Industry Moves: CBS; Razorfish; Microsoft; Buzztime

This story was written by Amanda Natividad.
-- *CBS*: Aaron Radin has stepped down from his post as SVP-ad sales and business development for *CBS* Television Stations Digital Media Group, he told paidContent. Prior to joining *CBS* he was VP-business development and ad sales strategy for GoldPocket Interactive, and earlier managed sales at Walt *Disney* Internet Group.

-- Razorfish: Sarah Baehr adds national media discipline lead to her current role of VP-media. She replaces Jeff Lanctot, who was recently named chief strategy officer. Now, Baehr will manage the agency's media buying and be responsible for digital media spending. Release.

-- *Microsoft*: Two promotions in the Media and Entertainment Group: Christina Calio and Marcel Garaud, Billboard reports. Calio, who has been at Microsoft (NSDQ: MSFT) since 1999 and headed music biz dev, is now *Microsoft*'s director for the Entertainment and Devices Division with responsibility for business development and industry relations. Former *Sony* BMG exec Garaud will lead the music acquisition and business development for Zune and Xbox.

-- Buzztime: Jeffrey Lewis has been appointed EVP-digital advertising sales, where he will spearhead sales growth and display ads in North America. Lewis comes from Ripple Networks, where he was VP-sales.


By Amanda Natividad
  • CBSNews

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