This story was written by Rafat Ali.
Andy Lack is back, after leaving *Sony* BMG earlier this year under troubled circumstances for the company. He is resurfacing at Bloomberg, and is being appointed as the CEO of its multimedia group, responsible for the company's TV, interactive and radio operations. Lack will work closely with Bloomberg News Founder and Editor-in-Chief Matthew Winkler and Chief Content Officer Norman Pearlstine, the company said...He will report to Doctoroff, as do Winkler and Pearlstine.
Before his surprise stint at Sony (NYSE: SNE) BMG, Lack was the president of NBC News for eight years, and served for two years as President and COO for NBC. Before that, spent much of his TV career at *CBS* News. As for his personal digital creds to steer a heavily digital-based org like Bloomberg, that remains to be seen
The business media company has been undergoing restructuring for the last few months. The multimedia group Lack will head was created in July, known internally as "B." Winkler will continue to head the news group, which includes the wire service, Bloomberg Markets magazine, and Bloomberg Press books. Pearlstine serves as the liaison between the news and multimedia groups, "defining the relationship between them and leveraging content across all the company's platforms," the company said. More details in release.
Meanwhile, Pearstine will do a keynote Q&A at our Future of Business Media conference later this month on Oct 28th, in NYC.
By Rafat Ali