Last Updated Jun 24, 2009 9:40 AM EDT
But how do you measure employee loyalty? British Airways is about to find out.
In response to the economy, the airline is asking workers to take an unpaid leave of absence for a month. Or, they can come in and work for free.
"How would this e-mail go over in your company?," asks Harvard Business School professor Frances Frei on her blog Decision to Lead. "What kind of relationship do you need to have with your employees for this message to be taken seriously?"
She expects quite a number of BA employees to take the company up on its offer to work for free, demonstrating that their devotion to the company extends to sharing the pain when adversity hits.
"Strong relationships with your employees may help to buffer you against an unforgiving competitive environment," Frei writes.
Are you so devoted to your company that you would work there for free?