(Episode 470; 15 minutes 44) Many websites reflect the personal whim of the marketing manager rather than being designed to reflect business objectives. That's the view of Sam Saltis, CEO and founder of web strategy business bwired. He says in many companies digital activity still operates as a bit of a silo, not aligned with the rest of the organisation.
So how do you ensure that what you do online is aligned and contributing to your bottom line? Sam says there are five elements to consider:
4. Learning and refining
5. Continuous Improvement
Listen to today's podcast to hear these explained in detail. Add your own thoughts in the comments section at the end of this post.