HBO, which has always made it interminably difficult to find any of its shows online (that's because they aren't, at least legally), is close to announcing a deal with Apple (NSDQ: AAPL) to sell its wares on iTunes, reports Portfolio, citing sources. The announcement will come in a week or so, the story says, and this is the first time Apple has agreed to a separate price structure for a content provider (read better than others).
No more details, but could be that the individual TV shows would be more than the standard $1.99 pricing on iTunes for other companies. Or that HBO gets more cut of the same $1.99 pie. Of course if HBO, part of Time Warner (NYSE: TWX), gets this deal, Apple would be forced to reconsider the same deal for others, at least in the medium to long term.
By Rafat Ali