Forget about selling Live Search to the American publicMicrosoft (NSDQ: MSFT) is struggling to get its own employees to use the search engine. In February, fewer than half of the company's U.S. employees used Live Search, while roughly an equal number used Google (NSDQ: GOOG), according to a CNET report. Microsoft SVP Yusuf Mehdi says poor marketing is part of the problem: "I think some of that is predicated on us talking broadly about some great experiences and promoting it heavily, which is something I think we are going to do soon."
Microsoft is expected to relaunch its search engine later this year, when it is also expected to launch a major ad campaign to promote it. Until then, employees don't have to feel too badly about not using Live Search at work: Since early March, internal traffic to Live.com has been redirected to Kumo.com, a new search engine being used to test some of the features expected to debut with the relaunch.
By Joseph Tartakoff