Google has experimented, not that successfully, to distribute video content through its AdSense network and monetize it, most notably with MTV. IT has now tied up with Seth MacFarlane, creator of "Family Guy" on Fox, to launch a new project called "Seth MacFarlane's Cavalcade of Cartoon Comedy." This animation series will only be distributed through this AdSense for video program, to "thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane's target audience," as NYT puts it. There will be 50 two-minute episodes, and MacFarlane has created a stable of new characters to star in the series.
As for monetizing it, there will be prerolls, an an option for a banner to be placed at the bottom of the video clip or a simple "brought to you by" note at the beginning. MacFarlane will get a cut of the revenues.
By Rafat Ali