Google (NSDQ: GOOG) is getting into another me-too service, and about a year or so after the Second Life bubble burst: it has launched Lively, its virtual world/avatar service, with the twist being users can embed these avatar and worlds into their own blogs and social networking sites such as Facebook. It is working on a MySpace version too. The hope is that portability of the service will help distinguish it; another interesting addition is that in these virtual room users can can view videos and other content that are running on sites such as Google-owned YouTube.
Like Second Life and other virtual worlds, users will have to install a small piece of software on their computer. Google has no plans to sell advertising in Lively. Some more details here.
By Rafat Ali