Geo-Blocked US Open Mens' Final Draws Some 300,000 Broadbrand Viewers

This story was written by Staci D. Kramer.
With a Swiss and a Scot in play, just imagine how many people might have watched Monday's rain-delayed US Open Mens Final through or without geo-coding in place. In reality, according to the US Tennis Association, some 300,000 viewers from the U..S. and U.S. territories logged on. They watched a total of 234,000 hours of video with an average viewing time of about 49 minutes. It took Roger Federer 111 minutes for his straight-set win over Grand Slam final first-timer Andy Murray. As for the limits, a USTA spokesman says, "We restrict the stream to domestic use only based on international broadcast agreements."

For comparison, visits to during the tournament were up 33 percent over last year, with more than 39 million total visitsand traffic from more than 200 countries.

By Staci D. Kramer