"Do you ever question yourself about the size of the checks that you're writing?" Pelley asked.
"Of course I do," Jones said. "For instance, shortly after buyin' the Cowboys, I wanted to sign Deion Sanders. It was so substantial relative to where we were at the time financially - $13 million dollar bonus - that my son, at 2 o'clock in the morning, was so concerned about that kind of commitment he actually pushed me up against the wall with the agent in the next room and said, 'Dad, think about what you're doing here, this is-'"
"He tried to physically stop you?" Pelley interjected.
"And I asked him, I said, 'Stephen, what are you gonna do, hit me?'" Jones continued. "I said I want to do this."
Forty-five minutes from Dallas is Little Rock, Ark., and the remains of his father's grocery store. The family lived upstairs.
"My father, one time, told me that that's his blood in that mortar between those stone, those bricks," he said, touching the facade of the building. "He said, 'Son, that's my blood in there.'"
"How old were you when you lived here?" Pelley asked.
"Probably 6, 7, 8," he replied. "I used to stand right outside this building with a little bow tie on that my mother put on me and greet the customers that would come in the grocery store. And the ones that'd tip you, I'd be sure and push their cart for 'em and move 'em around the grocery store."
His dad, Pat Jones, had show business in his blood. Selling groceries, he wore a white cowboy suit and a Stetson. In the middle of his store was the coolest entertainment technology of the day - a disc jockey broadcasting on radio. Customers loved it.
Little Jerry caught on quick - give 'em a show. Better yet, make it a spectacle.
Today, it takes a big top - and a P.T. Barnum - to transform the greatest show on turf.
The successor to the grocery store is the largest cathedral to entertainment. Cowboys Stadium is three million square feet, holds 111,000 fans and cost $1.2 billion. Jones and his wife of 47 years, Gene, saw to every detail.
High roller suites sell for $5 million. A regular fan still can get a ticket for less than $30. Heading to his seat, he's sure to glide past millions of dollars in artwork.
And, like his dad's grocery, in the middle of this store, once again, the coolest entertainment technology of the day.
"It is astounding. I mean, it's as big as a building," Pelley marveled of the giant screen towering above the field.
"You're a good lookin' man, 70 feet tall," Jones joked, as they both appeared on it.
Jones was like a neighbor showing off his new flat screen. But don't try keeping up with the Jones' - his high-definition TV costs $40 million and weighs 600 tons. You guessed it: it's the biggest in the world.
"It goes from the 20 yard line to the 20 yard line, and it creates a perspective from the fan standpoint that frankly, they've never seen before," he explained. "You can see their baby blue eyes when they're in that helmet on this screen."