Gibbs was usually the senior official on Air Obama, the campaign plane. As communications director of Obama's Senate office, Gibbs was a key strategist in Obama's rapid move to the national stage.
The announcement, to be made shortly, is likely to be viewed favorably by reporters because Gibbs has unquestioned authority, access and institutional memory.
Gibbs — a 37-year-old native of Auburn, Ala. — became familiar to viewers during the campaign for his sunny steeliness during frequent appearances on morning shows and A-list cable news programs.
From his July promotion announcement: “Robert Gibbs, one of Senator Obama’s longest-serving and closest aides, has been elevated to Senior Strategist for Communications and Message, taking on a broader strategic portfolio for the Fall campaign while continuing to serve as senior communications aide travelling with Senator Obama.”