Last Updated Oct 6, 2009 4:44 PM EDT
Enfatico has laid off the following key executives: Ken Segall, NY-chief creative officer; John Steinert, NY-chief CRM lead; David Meer, chief analytics officer; Alex Eisenberg, Austin-small/medium business lead account director; and Josh Sklar, Austin â€" digital creative director.
... These cuts, Sklar said, will position Y&R to undertake Dell's creative and communication strategy duties, while utilizing Enfatico for production duties.So that's it: Enfatico is now a sort of vestigial back-office for Y&R production. Both AgencySpy and Adscam had reported that things at Enfatico were reaching some sort of flux point, with layoffs occuring through last week and Y&R New York and Wunderman taking the lead role on the account.
Two things: There's an argument to be made that Sorrell has actually rescued this business, not ruined it. It was Dell's own (now departed) client execs who wanted their own agency. And despite everyone (except Dell) knowing it would be a disaster, the business has been successfully retained by Y&R Brands.
Second, to give you an idea of the level of delusion at Enfatico over the last six months look closely at this story BNET published in April. You'll note that the headline was toned down (at Enfatico's request). The original headline, "Enfatico Is Dead; Wrapped Into Y&R," can still be seen in the URL. Given that my original interpretation of the Enfatico/Y&R move was in fact accurate, will I be getting a corrective note in return from Enfatico? Probably not. Last time I spoke to someone from that agency the word was Y&R was "in the driver's seat."
- See previous coverage of Enfatico:
- WPP Chief Sorrell Agrees That Enfatico "Went Wrong"
- Y&R's Stringham: Email Suggests Enfatico Is a Problem That Needs Fixing
- The Enfatico Fiasco: Isn't This All Dell's Fault?
- Enfatico is Wrapped Into Y&R; Layoffs Expected; Dell Looks Elsewhere
- Enfatico CEO Boone: Dell Ain't Everything -- We're Pitching New Clients
- Dell Ad Chief Jarvis Got $1.2 Mil. Severance Deal for Not Producing Ads
- With Second Dell Client Gone, Enfatico Must Prove Itself in 2009 -- Cheaply
- Dell's Enfatico Is a Rare Misstep for WPP's Sorrell