We're pleased to announce the addition of Jo Ann Ross, president of network sales for CBS (NYSE: CBS), to the speaker lineup for our upcoming EconAds June 3rd in New York. CBS made a big splash last week with its $1.8 billion deal to acquire CNET (NSDQ: CNET) Networks, a move the company expects to add greatly to its online ad sales. That news came the day after the CBS upfront, where CBS Interactive played a significant roleand just before the unveiling of the CBS Sports Media Network, a new ad net aimed at males. Ross will give us the top-line view from the media company perspective: how interactive fits in to the upfront, the status of cross-platform selling, the role of ad networks, and as much as she can about CNET given that the deal has yet to close.
Full list of our confirmed speakers:
Sponsors: Platinum: IAC. Gold: Wall Street Journal Digital Network, meebo and Rubicon. Silver: Imaginova, Tremor Media nd BMO Capital Markets. For underwriting the event, e-mail our business side at advertising AT contentnext.com.
By Staci D. Kramer