The mouse is extending his control of kids channel Jetix Europe, buying more shares, taking its share from 74 percent to 96 percent. It is then expected to control 100 percent through a compulsory takeover. That would see Disney (NYSE: DIS) take Jetix, which it first gained through buying Fox Family Worldwide from News Corp (NYSE: NWS) in 2001, off Amsterdam's Euronext exchange. Disney reckons the buy-up will help it roll out more targeted branding, more integrated management and "company-wide synergies". Disney-ABC Television Group president Anne Sweeney, in the release: "Television continues to be a strong brand builder for Disney around the world and this investment enhances our efforts to reach kids and families. By achieving operating efficiencies, we will have additional opportunities to create more family-friendly programming and locally-produced content across Europe."
By Robert Andrews