iBloks, maker of "self-expression" software that lets users create customized online ads, has raised as much as $2.1 million as part of its third funding round, Venturebeat reported. The company opened for business in August 2005. Based in San Francisco, iBloks has previously raised $500,000 in January 2006 and then another $3 million in July of that year.
Back then, iBloks was interested in positioning itself more generally, as a social media management tool. But the company found that advertisers tended to gravitate more to its services than others and so, it refocused accordingly. Among the varied list of companies iBloks works with, Microsoft (NSDQ: MSFT) used it to create video ads for 50 marketers in its startup accelerator program; Microsoft invited iBloks to join its program in January.
By David Kaplan