Custom Ad Provider iBloks Raises Up To $2.1 Million For Third Round

This story was written by David Kaplan.
iBloks, maker of "self-expression" software that lets users create customized online ads, has raised as much as $2.1 million as part of its third funding round, Venturebeat reported. The company opened for business in August 2005. Based in San Francisco, iBloks has previously raised $500,000 in January 2006 and then another $3 million in July of that year.

Back then, iBloks was interested in positioning itself more generally, as a social media management tool. But the company found that advertisers tended to gravitate more to its services than others and so, it refocused accordingly. Among the varied list of companies iBloks works with, Microsoft (NSDQ: MSFT) used it to create video ads for 50 marketers in its startup accelerator program; Microsoft invited iBloks to join its program in January.


By David Kaplan
  • CBSNews

Comments

CBSN Live

pop-out
Live Video

Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.