This story was written by David Kaplan
Conde Nast has completed a reorg of its bridal magazines' ad sales teams, which involves separating its digital and print sides, Mediaweek reported. The move is part of a company-wide plan to have the print and digital sides of its publications operate more independently of each other. As part of the restructuring, Susan Rerat will move from her post as VP, publishing director for Bridal Media, and take on the new role of vp, Brides.com, which serves as the web portal for CN's three bridal mags: Brides, Modern Bride and Elegant Bride. Rerat helped launch Brides.com in April 2006. Amid that change, Jennifer Cole remains publisher of Brides.com and Bridal Media's 16 local bridal books. Cole will continue to report to Rerat.
By David Kaplan