Well-known Internet measurement firm comScore (NSDQ: SCOR) said today that it has acquired M:Metrics, a leader in the mobile measurement business, for $44.3 million in cash and about 50,000 options to purchase shares of comScore common stock. The sale of M:Metrics is a testament that mobile is no longer a niche, but a standalone industry that must be measured and tracked much like TV and Internet audiences are today. This follows about a year behind Neilsen's $440 million purchase of mobile measurement firm Telephia. Release.
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By Tricia Duryee