ComScore Buys Mobile Research Firm M:Metrics For $44.3 Million In Cash

This story was written by Tricia Duryee.
Well-known Internet measurement firm comScore (NSDQ: SCOR) said today that it has acquired M:Metrics, a leader in the mobile measurement business, for $44.3 million in cash and about 50,000 options to purchase shares of comScore common stock. The sale of M:Metrics is a testament that mobile is no longer a niche, but a standalone industry that must be measured and tracked much like TV and Internet audiences are today. This follows about a year behind Neilsen's $440 million purchase of mobile measurement firm Telephia. Release.

MocoNews has more information here.


By Tricia Duryee
  • CBSNews

Comments

Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.

Watch Now