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CNN's Live Webcasts During Commercial Breaks: Undermining Own Advertisers?

This story was written by Rafat Ali.
An interesting take on webcasts between commercials, something CNN has been doing recently during Anderson Cooper's AC360 daily news program on the news channel. CNN's Erica Hill has been webcasting takes in between the show segments, and Cooper has been encouraging viewers to go to the website during commercial breaks to watch and interact with them...which, Will Richmond points out, "is diverting attention from its own on-air advertisers. That undermines CNN's all-important advertiser value proposition. That of course begs the question: is CNN's ad sales team on board with these webcasts? And if so, what are they thinking??"

Except, I wouldn't have cared for commercials anyway....at least now I have something "better", supposedly, to replace it with.


By Rafat Ali