Charlotte Casiraghi is the new face of Gucci

DUBAI, UNITED ARAB EMIRATES - FEBRUARY 24: Charlotte Casiraghi attends the Cartier International Dubai Polo Challenge at the Desert Palm Hotel on February 24, 2012 in Dubai, United Arab Emirates. The event takes place under the patronage of HRH Princess Haya Bint Al Hussein, wife of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE Ruler of Dubai. The Cartier International Dubai Polo Challenge is the most celebrated tournament in the desert and one of three Cartier hosts each year including the Royal Cartier International Windsor Polo and Saint-Moritz Snow Polo event. (Photo by Chris Jackson/Getty Images for Cartier) Chris Jackson

Charlotte Casiraghi attends the Cartier International Dubai Polo Challenge at the Desert Palm Hotel on Feb. 24, 2012, in Dubai, United Arab Emirates.
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(CBS News) Gucci has a new royal face. Charlotte Casiraghi, the 25-year-old daughter of Princess Caroline of Monaco and granddaughter of actress Grace Kelly, has been cast as the Italian fashion house's latest ambassador, reports Vanity Fair.

Pictures: Charlotte Casiraghi

She will appear in a four-part series of ads, part of Gucci's Forever Now campaign, which kicked off in last year to mark the brand's 90th anniversary. Some of the shots will find Casiraghi donning equestrian-themed clothing, a fitting choice for the horsewoman.

Casiraghi, a journalist and equestrian, has tackled modeling before, recently gracing the cover of French Vogue.

Other recent Gucci spokesmodels have included Evan Rachel Wood and Florence Welch.

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