CBS (NYSE: CBS) has announced a reorg of its interactive unit, after completing the big acquisition deal of CNET: the newly expanded and integrated CBS Interactive division will have Quincy Smith as its CEO, and Neil Ashe, the former CEO of CNET (NSDQ: CNET), as its president.
The newly expanded business unit will have five vertical categories:
-- Technology, with CNET.com as the anchor property
-- Entertainment, with TV.com and CBS.com as the main sites in it
-- Sports, with CBSSports, NCAA.com and others in it
-- News, with News.com and CBSNews.com in it
-- Business, with ZDNet, BNET and TechRepublic in it, all former CNET properties
More details in release here, and more to come later.
By Rafat Ali