Hollywood has a reason to look forward to this summer. Despite the proliferation of media choices which Americans have for viewing films and other content at home or online, more than two-thirds of those responding to a CBS News poll say they plan to buy a movie ticket this summer.
According to the latest "Sunday Morning" Pulse Poll, 67 percent of Americans say they will see a movie in a theater this season. Thirty-one percent said no.
Still, the movie audience skews young: Eighty-five percent of those under the age of 35 said they plan to go to the movies -- the highest response of any age group. In contrast, just 42 percent of seniors 65 and older intend to see a movie in a theater, while a majority -- 54 percent -- said they will not.
Other indicators of moviegoers are income (80 percent of Americans earning over $100,000 a year will see a movie in a theater this summer, compared to 64 percent of those earning less than that), and education (79 percent of college grads are more likely to see a movie compared to those with just some college (69 percent) or no college at all (59 percent).
And what movies will they choose to see? That, Hollywood would really like to know. (Tell US by taking the online poll below.)
This poll was conducted by telephone from April 16-20, 2014 among 1,017 adults nationwide. Data collection was conducted on behalf of CBS News by Social Science Research Solutions of Media, Pa. Phone numbers were dialed from samples of both standard land-line and cell phones. The error due to sampling for results based on the entire sample could be plus or minus three percentage points. The error for subgroups may be higher. Interviews were conducted in English and Spanish. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.