(CBS News) General Motors wants car buyers to get the most out of their new Cadillac XTS. To that end, the company is offering a free Apple iPad to every new buyer. The tablet will be loaded up with tutorials on the car's Cadillac User Experience (CUE), an innovative entertainment and information system built into the vehicle.
The CUE touch-screen instrument panel is the most advanced feature in a car filled with high-tech systems. GM wants to make sure drivers make the most of the system and a free iPad is only part of the equation. The automaker will also station twenty-five CUE specialists at major Cadillac dealers, as well as a CUE call center, an online CUE media team, and even a mobile CUE specialist who makes house calls.
"We need to think about helping [owners] with the learning curve," Mark Harland, Cadillac's head of customer experience, told Wired Magazine. "Even if you get a walk-through at the dealership, you're going to forget about a lot of the features. And we want the customer to learn about CUE on their own time."
Harland also added, "We want to be the leader in customer experience."
Priced at $44,995, the XTS may not be the cheapest way to get an iPad. But the company hopes it will be an important tool for learning more about the car Cadillac calls the most technically advanced car the company has ever produced.