Broadband Content Bits: Samberg/YouTube; Workplace Video; Machinimia; Current/Rotten; Network Shows

This story was written by Tameka Kee.
SNL's Samberg chooses YouTube: With nearly 9 million views since being posted December 6, Andy Samberg's "Jizz in My Pants" is the most watched clip on YouTube this month. More noteworthy is that viewers have been able to access the music video-style Saturday Night Live skit on YouTube at all. NBC is meticulous about keeping unauthorized clips off the site in favor of its own video properties, but since Samberg and his production company The Lonely Island own the rights to the clip, they chose to serve it to YouTube's larger audience. CNET says Samberg's decision "raised some eyebrows," but that it makes sense because he's trying to expose the skit to the widest possible audience. While NBC.com and Hulu have reach, neither site can top YouTube in terms of mass appeal. Samberg also has a record deal with Universal Music Group in the works, and given YouTube's success in terms of music promotion, building a loyal fan base on the site is a no-brainer.

People like streaming video at work: Now there's a shock ... Nielsen Online's latest VideoCensus report found that, in October, 65 percent of online video viewers watched at least one clip from 9 a.m. to 5 p.m. on a weekday, the most popular daypart for streaming. Nearly all of those work-week streamers had broadband access, a likely factor contributing to their consumption. The second most popular daypart was weekends 6 a.m. - 8 p.m., with 51 percent of viewers watching at least one clip. 49 percent of people streamed video on weeknights from 5 p.m. - 8 p.m.; while just 43 percent of viewers watched Web clips during TV's traditional primetime: 8 p.m. - 11 p.m. Release.

Machinimia.com hooks writers in for 15 new shows: Online gaming site Machinimia.com got $3.85 million in funding in November, and it will be using some of that cash to develop 15 new shows. Kotaku says writers from TV shows like The Simpsons, Family Guy, King of Queens and The Fresh Prince of Bel Air have signed on to craft scripts for the shorts, which will be part of "The Machinimia Comedy Lab." No date has been set for the first pilot.

More after the jump.

Current and Rotten partner in series: And another original series play ... Al Gore-backed media company Current will partner with IGN's Rotten Tomatoes to launch a weekly show that digs into the latest movie news. NewTeeVee says the show will incorporate the crowd-sourced reviews and commentary that Rotten Tomatoes has become known for, though no word yet on when it will launch.

NBC, *CBS* attract ad dollars with original Web series: Develop original online series or push existingshows to the Web? That's just one of the questions the tanking economy is forcing broadcast networks to ask themselves, according to TV Week. But a steady stream of ad dollars has made the original content route a lucrative one for NBC and CBS (NYSE: CBS) in particular. NBC already has nine original Web series planned for 2009, four of which have brand sponsors on board. It will pitch the remaining five to advertisers starting in January. CBS has two, including a companion show for its "Harper's Island" horror series.  In contrast, ABC and the CW have scaled back on developing new online shows in favor of creating short clips that are tied to their TV existing series, or just porting said series to the Web.

 


By Tameka Kee
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