Now, the supposed Kazakhstan TV personality is bringing is unique journalistic talents to the big screen in "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan."
Cohen visited The Early Show Friday in character as Borat, and co-anchor Harry Smith took on the challenge of interviewing him.
Little did Smith know the two would wind up on the floor, wrestling!
In the movie, Borat comes to the United States to make a documentary and encounters real people in real situations, taking most of them aback and making for memorable scenes.
Borat, in his very broken, accented English, was his typical outrageous self in telling Smith his first wife was killed by a bear, then "high-fiving" Smith!
He tells Smith that Kazakhstan has "some of the cleanest prostitutes in all of central Asia" and invites Smith to visit Kazakhstan, stay in his home, and "use my sister — the No. 4 prostitute in all of Kazakhstan."
Borat says he's the "fourth most famous person" in Kazakhstan but, "I just a normal guy. I like every other Tom, Dick and Harold. I like to shoot dogs. I throw potatoes on gypsies, and I drink fermented horse urine."
He adds, "I want to tell any womens out there, if they want come back to my country, and be with fourth most famous person, please, you must have yellow hairs, have good plow experience, and also have little or no history of retardation in family!"
Then, somehow, came the wrestling between Borat and Smith, a scene that is already white-hot on YouTube.com.
To watch the entire Borat interview, including the wrestling,
In a radio commentary about the interview, Smith said, "The mocumentary, which opens today, is scandalous. Don't see it if your sensibilities about most anything are easily offended. Borat rides roughshod over the American landscape, so much so that you sometimes even feel a little sorry for some of his victims. Well, almost sorry."
Smith adds that the wrestling was "a first for me, but it worked so well, I may end all future interviews the same way!"