AT&T (NYSE: T) has secured a deal with Viacom's MTV and BET networks to run content across a number of its platforms, including TV and wireless. The announcement continues a trend, in which carriers look to leverage existing content relationships to create reasons for subscribers to sign up for new services. This announcement today is vote of confidence from the content companies that they are willing to play along. AT&T said the agreement includes: adding high-definition channels to U-verse, including MTV, VH1, CMT, BET and Nickelodeon; adding international channels, like MTV India; renewing existing channels, approving advertising expenditures, and securing content for its in-car service CruiseCast. The CruiseCast service, which uses satellites, will include five MTV and BET channels when it launches in the Spring.
By Tricia Duryee