While the Green Bay Packers are rolling up some amazing offensive numbers this postseason, the folks who make the iconic headgear for the team's fans are racking up some impressive numbers of their own.
That's right: "Cheese Head" business is booming and the folks who make the yellow headgear are seeing green.
According to TMZ, the official makers of the famous foam have called in extra staff to keep up with skyrocketing demand. Orders of the triangular toppers are being filled for Packer fans everywhere - from the frozen tundra to the United Kingdom - "literally thousands coming in every day," the head of Wisconsin-based Foamation tells TMZ.
The queso chaos is not sitting well with some Bear fans, as Chicago prepares to host the NFC Championship game against Green Bay. Residents have barraged at least one Windy City TV station with a request: tell Packers fans to swear off the cheese heads.
Not likely, based on current sales. According to TMZ, the official pro shop at Lambeau Field went through 1,000 cheese heads this week alone. And the folks at Foamation tell the website that they have more deals pending - so if Green Bay beats Chicago, expect a sea of cheese at the Super Bowl in Dallas on Feb 6.