The all new
CBS News App for Android® for iPad® for iPhone®
Fully redesigned. Featuring CBSN, 24/7 live news. Get the App

Apple's Advertising Budget: Revealed!

Last Updated Nov 21, 2008 4:35 PM EST

Just how much Apple spends on advertising has been a fun guessing game among bloggers and analysts recently, particularly given Apple's whimisical but sharp-edged TV-spot sparring with Microsoft over the quality of its Vista operating system.

Now BNET editor Lindsay Blakely, who authors the advertising roundups right here, has the answer, thanks to a sharp find in Apple's latest 10-K filing with the SEC. Curious to know more? Just check out her Apple post over at BNET Technology.
  • David Hamilton On Twitter» On Facebook»

    David Hamilton is the assistant managing editor of CNET News. He has been writing and editing business and tech coverage for about two decades -- the majority of that at the Wall Street Journal in both Tokyo and San Francisco. He is a two-time winner of the Overseas Press Club award and has written for numerous magazines and blogs, including Slate, Science, VentureBeat, CBS Interactive's BNET, California Lawyer and the New Republic.