Apple sold 3 million iPads since launch

iPads piled up last week.
iPads piled up last week.
James Martin/CNET

(CNET) Hours after saying it sold a "record" number number of third-generation iPads this past weekend, Apple has given that record a tally.

Full coverage of Apple at Tech Talk

Today the company said it has sold 3 million of the devices since launching on Friday. That number does not include preorders of the device, which went live the day the product was announced.

"The new iPad is a blockbuster with three million sold--the strongest iPad launch yet," said Philip Schiller, Apple's senior vice president of worldwide marketing, in a statement.

The news comes on the heels of Apple announcing plans to offer a quarterly dividend to shareholders, as well as a stock repurchasing program. In a call with analysts following the news, Apple CEO Tim Cook dodged a question about how many iPads the company had sold during its initial weekend on sale, saying only that it was "a record weekend."

CNET's iPad review (third-generation)
Apple sells 4 million iPhone 4S units in first weekend

To put the 3 million metric in perspective, preorders for the iPhone 4S--Apple's most popular product launch to date--topped 1 million units in its first 24 hours on sale, with the device going on to sell more than 4 million units during its launch weekend. Apple did not report initial sales of the iPad 2 after the device made its debut last year, but did report launch sales of the first-generation model, which pulled in first-day sales of 300,000 units.

Apple has sold more than 58 million iPads since launching the product in 2010, a metric that includes today's 3 million number. The company sold 15.43 million in its most recently reported fiscal quarter, which ended in December.

Despite the fact that new buyers of Apple's third-generation iPad face a two- to three-week delay on new orders, the tablet launches in 24 additional countries this Friday.

Shares of Apple are trading at $603.79, up $2.70 (or 0.45 percent), in after-hours trading.

This article first appeared at CNET under the headline "Apple: 3 million iPads sold since launch."

  • Josh Lowensohn On Twitter» On Facebook»

    Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.

Comments

Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.

Watch Now

New Android App

For your Android phone and tablet, download the FREE redesigned app, featuring CBSN, live 24/7 news.

Download
The all new
CBS News App for Android® for iPad® for iPhone®
Fully redesigned. Featuring CBSN, 24/7 live news. Get the App