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Abercrombie offering to pay "The Situation" to not wear its clothes

MIRAMAR, CA - DECEMBER 03: TV personality Mike "The Situation" Sorrentino poses in the press room during "VH1 Divas Salute the Troops" presented by the USO at the MCAS Miramar on December 3, 2010 in Miramar, California. "VH1 Divas Salute the Troops" concert event will be televised on Sunday, December 5 at 9:00 PM ET/PT on VH1. (Photo by Jason Merritt/Getty Images for VH1) *** Local Caption *** Mike Sorrentino;The Situation
Jason Merritt
Mike "The Situation" Sorrentino during "VH1 Divas Salute the Troops" on Dec. 3, 2010, in Miramar, Calif.
Getty Images

(CBS/AP) Abercrombie & Fitch is not a fan of about being a part of Mike "The Situation" Sorrentino's wardrobe. The preppy retailer is so against it that it's even offering to pay the "Jersey Shore" star to stop wearing its clothes.

The Ohio-based company said Tuesday that it's worried that having Sorrentino seen in its merchandise could cause "significant damage" to the brand's image.

Pictures: "Jersey Shore"

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image," Abercrombie said in the release. "We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.

Calling the offer a "win-win situation," Abercrombie said they have offered a "substantial payment" to Sorrentino and producers of the MTV reality show to have him wear an "alternate brand."

The company also said they have extended the offer to the rest of the cast, and "are urgently waiting a response."

An MTV spokeswoman did not immediately return messages for comment on Wednesday.