All Blog Posts from Sales Machine
Media 'hooks' to get your business noticed
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iStockphoto)
Sure-fire ways to publicize your products
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Public Domain Image)
(MoneyWatch) Is there such a thing as free publicity? My Dad used to say, "The sun comes up, and the sun goes down, and nothing else is free." In other words, there is a price to be paid for media coverage -- you need to work on being newsworthy.
Continue »5 secrets of getting free publicity
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iStockphoto.com)
10 tips for 'spying' on your competition
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Image courtesy of Dave Pape )
In short, competitive intelligence assessments (CIA for short?) empowers you to anticipate and face challenges seen and unseen. Here are 10 perfectly legal ways to conduct online "espionage."
Continue »The top 10 sales tactics that beat cold calling
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image courtesy of public domain images )
Often sales people tell me they are frustrated with how to generate enough quality leads to keep their pipelines filled. They are dismayed about the quality of their marketing materials, they are concerned with their company's low profile or they feel pressure because their efforts are not generating enough new prospect leads. Do you face these same hurdles?
Continue »How to win clients and influence referrals
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Image courtesy of Rugby-Pioneers cc)
10 ways to stop prospects from trashing your email
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Flickr user katmeresin )
But that is nothing compared to email because discarding it takes microseconds. Prospects have their finger poised on the delete key to quickly rid themselves of unappealing marketing messages. Email is opened, scanned, and tossed at rates exceedingly faster than direct mail. The digital age has sped up everything, including the trashing of junk mail. Here are ways to ensure your marketing communications avoid the email garbage heap.
Continue »6 ways to get free publicity
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CBS/iStockphoto)
8 secrets to generating leads at trade shows
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Image courtesy of Jonathan Billinger)
Billions of dollars are wasted every year on trade show marketing hype. Expensive booths. Costly travel. Fancy-schmancy marketing materials.
Sure, I love a few days in Orlando, Chicago or Las Vegas as much as the next sales person. But here's the big problem with the marketing money you invest: What happens in Vegas stays in Vegas.
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Why prospective customers are laughing at you
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istockphoto)
They were laughing at me, too, until I finally discovered exactly what clients said after the handshakes were over and we were by ourselves in the car congratulating each other on a great meeting.
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