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Freebie Marketing: How to Use It to Grow Your Business

Last Updated Aug 5, 2011 1:53 PM EDT

  • Freebie Marketing: How to Use It to Grow Your Business

    Target customers with influence

    Target customers with influence

    Target customers with influence

    Since he started his company a few years ago John Cole, CEO of Dexter Industries, has tried to use free giveaways to promote his products twice. The first attempt was a dismal failure. The company makes third-party robotic sensors for a new brand of LEGO toy that allows buyers to design their own robots. Cole tried giving away sensors to customers through online raffles on the condition that recipients post about the sensors on their social media networks. "We got absolutely no response. Most people never even used the sensors — some didn't even open the box," says Cole.

    So he tried again, but this time he targeted the experts. "We started giving away our products to technology bloggers and robotics experts," says Cole.

    The move paid dividends in the form of more free publicity on blogs and social media sites, expert feedback on products, and ideas for new sensors and projects. NEXT >>