Q&A: Can Malaysia Airlines salvage its brand?

  • How bad is the situation for Malaysia Airlines?

    Photo, file: NICOLAS ASFOURI/AFP/Getty Images

    Other airlines have come back from disasters but none have experienced two tragedies of such magnitude within the space of four months.

    "There's no historical precedent," said Mohshin Aziz, aviation analyst at Maybank. "It's completely not their fault, but right now if you ask any customers would they fly with Malaysia Airlines, they'd just have that negative sentiment of I'd rather choose something else."

    The airline was already losing about $1.6 million a day and has been in the red for the past three years. The disappearance of Flight 370 with many Chinese passengers on board also caused a backlash in the crucial China market. Experts don't see any short cuts to recovery.

    "It cannot be a quick fix," said Aziz. "So the second question is do they have the financial resources to survive a year, two years? And the answer is, unfortunately, no."

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