Top PaidContent Stories from CBSNews.comhttp://www.cbsnews.com/track/rss/sections/paidcontent/main502603.shtml??source=RSS&en-us(c) MMVIII, CBS Interactive Inc. All Rights Reserved.Sat, 17 May 2008 14:33:13 EDT15http://www.cbsnews.com/track/rss/sections/paidcontent/main502603.shtml??source=RSS&http://wwwimage.cbsnews.com/common/images/v2/logo_cbsnews_small.gif13623Sat, 17 May 2008 14:33:05 EDThttp://www.cbsnews.com/stories/2008/05/17/paidcontent/main4104638.shtml?source=RSS&attr=_4104638CondeNast, the parent of Wired and Portfolio, has made an interesting acquisition: it has bought the veteran tech news site ArsTechnica, for around $25 million. The news was first reported by TechCrunch, and we have corroborated from sources as well. The site will be part of Wired Digital.Fri, 16 May 2008 19:03:14 EDThttp://www.cbsnews.com/stories/2008/05/16/paidcontent/main4104209.shtml?source=RSS&attr=_4104209Every time things heat up at Yahoo (NSDQ: YHOO), they seem to play the Google (NSDQ: GOOG) card. In the days before it went into failed negotiations with Microsoft (NSDQ: MSFT), the company leaked word that an ad deal with Google would be announced soon, possibly the following week. That didn't happen once the deal collapsed. And now, with Yahoo totally back in play, here it comes again: News.com is corroborating a New York Post story from this morning, suggesting a deal is imminent and that an announcement is expectedwait for itnext week.Thu, 15 May 2008 13:03:21 EDThttp://www.cbsnews.com/stories/2008/05/15/paidcontent/main4099619.shtml?source=RSS&attr=_4099619Dada Entertainment and Sony BMG have signed a deal to make full-length DRM-free MP3s available to Dada's subscribers. The service charges $9.99 a month for 15 tokens, each of which can be redeemed for a ringtone, game or other mobile contentthe new deal will let people download full songs to their computer and transfer them to a mobile phone or digital music player. Dada wants other labels to join, and expects to offer over-the-air downloads in the coming months (to AT&T (NYSE: T), Sprint (NYSE: S), T-Mobile, Alltel (NYSE: AT), Virgin, Cellular One, Boost, Cricket, and Nextel). Dada is also repurposing its social network to focus on music, and changing its name to The Music Movement.Fri, 16 May 2008 05:03:06 EDThttp://www.cbsnews.com/stories/2008/05/16/paidcontent/main4102387.shtml?source=RSS&attr=_4102387Consoling each other at acquisition travails and an overly-dominant Google (NSDQ: GOOG) respectively, Yahoo (NSDQ: YHOO) and WPP are trumpeting a partnership that will see the ad firm place its agency clients' messages in to the portal's Right Media Exchange network. WPP's 24/7 Real Media will develop "a proprietary media trading platform" using what it said are its own "proprietary targeting capabilities" so partner firm GroupM can place ads in to the exchange. Sounds like WPP wants to both play a part in Right Media and keep a tight (proprietary) reign. This also creates a "WPP marketplace" of Yahoo's ad networks and 24/7's Global Web Alliance. WPP chief Martin Sorrell had advocated the Microsoft-Yahoo acquisition as a foil to what he sees as an increasingly powerful Google ads operation.