The use of pink as a symbol for breast cancer became more...ambitious, beyond ribbons. Elizabeth Hurley, an actress and model best-known previously for being Hugh Grant's girlfriend, became "spokesmodel" both for Estee Lauder's cosmetics, and for breast cancer awareness month. In October, 2002, she switched on pink colored bulbs at Harrods along with the London department store's owner, Mohamed Al Fayed.
(Photo: GETTY IMAGES/John Li)
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