People had already been wearing yellow ribbons to show support for American troops, and red ribbons for people with AIDS, when in 1992 two women – cosmetics executive Evelyn Lauder and women's magazine editor Alexandra Penney – launched a campaign to wear pink ribbons to show awareness of breast cancer. At left, big pink ribbon at "Race for the Cure" in D.C. 2000. At right, pinkly-lit Empire State Building in 2002.
(Photo: AFP/Getty)
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