McCartney's label is owned by the Gucci Group, but she also has deals with Adidas for sportswear, LeSportsac for bags and Bendon for lingerie, and creates limited editions for H&M and Target. That mass visibility is important: "Without visibility today, a luxury brand is not a luxury brand," said Cedric Charbit, of the French department store chain Printemps.
(Photo: Getty Images/Francois Guillot)
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