Horserace
June 30, 2008 8:44 AM

Starting Gate: McCain’s Struggle To Break Through

On Friday afternoon, right around the time Hillary Clinton and Barack Obama were appearing together in Unity, New Hampshire, presumptive GOP nominee John McCain was scheduled to speak over the phone to the Jewish group B'nai B'rith International.

Members of the group heard McCain give his opening remarks, but then, as the Los Angeles Times reports, all they got was silence.

About 15 minutes later, McCain came back on the line. He asked where the group lost him, and was informed that it had been at the beginning of his comments. McCain, it turned out, had apparently given his entire speech without anyone hearing it.

It was a moment that nicely captured the presumptive GOP nominee’s challenge. When the primary battle between Obama and Clinton ended, there was supposed to be a significant increase in media coverage for the Arizona senator, who had somewhat faded to the background as the high-profile Democratic candidates sucked up all the air.

But even without Clinton as his sparring partner, Obama has continued to dominate headlines to such a degree that McCain wouldn’t be faulted for wondering if all his speeches weren’t being heard. McCain’s biographical tour and policy addresses do not seem to have resonated in the way he’d hoped, and much of his media coverage has come in the form of those dutiful “what the opposition is up to” reports that often follow stories about the more newsworthy candidate.

McCain has to take part of the blame: Republicans have been grumbling that the Arizona senator, whose campaign appearances have been underwhelming, has not yet figured out how to effectively define himself against Obama. Instead of coming up with new strategies, the McCain campaign has largely been sticking to what (barely) worked in the primary: On Saturday, for example, it unveiled an airplane called the Straight Talk Express, modeled on the bus of the same name.

McCain, along with other Republicans, has also taken up a familiar criticism of Obama, suggesting that he is a flip-flopper whose rhetoric about a new kind of politics rings hollow. That might turn out to be an effective strategy, but it sounds an awful lot like the attacks used against Democratic nominee John Kerry in 2004 – not exactly ideal for a candidate trying to cast himself as a post-partisan alternative to an unpopular president.

If McCain can’t find that big, defining idea to give shape to his candidacy, he can always just continue chipping away at his rival. But a strategy built not on giving people a reason to vote for you but on giving them a reason not to vote for the other guy can’t hold much appeal for the Arizona senator. And a campaign of back-and-forth potshots isn’t going to help McCain break through against a candidate who has little trouble keeping himself in the spotlight.

Around The Track:

  • With McCain poised to visit Mexico and Columbia, the Obama campaign announced that the Illinois senator will travel to Europe and the Middle East. “Senator Obama will visit France, Germany, Israel, Jordan and the United Kingdom where he will consult with the leaders of those nations about common challenges like terrorism, nuclear proliferation and climate change,” the campaign said in a statement. Obama, who has taken criticism from McCain over his lack of visits to Iraq, is also expected to travel to Iraq and Afghanistan, though details have not been announced for security reasons.

  • McCain met with evangelist Billy Graham and his son Franklin yesterday at the Grahams' home in Montrea, North Carolina. “They’re great leaders of this nation,” McCain said. “I appreciate the opportunity to visit with them and I am very grateful for the time they spent with me." The Grahams had kind words for McCain – Franklin Graham said he was “impressed by his personal faith and his moral clarity on important social issues facing America today” – but they declined to endorse the Arizona senator.

  • The Washington Post looks at the impact of the presidential election on the Supreme Court. “A victory by the presumptive Democratic nominee, Barack Obama, would probably mean preserving the uneasy but roughly balanced status quo, since the justices who are considered most likely to retire are liberal,” writes Robert Barnes. “A win for his Republican counterpart, John McCain, could mean a fundamental shift to a consistently conservative majority ready to take on past court rulings on abortion rights, affirmative action and other issues important to the right.”

  • Some (mostly young) Obama supporters are taking the middle name “Hussein” in solidarity with the candidate, the New York Times reports. They were spurred by the fact that some Obama critics have dwelled on the candidate’s middle name, which was inherited from his Kenyan father. “My name is such a vanilla, white-girl American name,” Ashley Holmes of Indianapolis told the Times. She said she changed her name – online, anyway – “to show how little meaning ‘Hussein’ really has.”
  • Tags:
    john mccain ,
    barack obama ,
    spotlight ,
    break through ,
    campaign ,
    general election
    Topics:
    Starting Gate
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    Add a Comment
    by billmar42 July 1, 2008 10:44 AM EDT
    Hillary cultists are, unlike their heroine, not Democrats. The Obama campaign will have to write them off and move on, preferably without Sen. Clinton on the ticket. I''m baffled that people smart enough to read the news, use a computer, and post blog comments are dumb enough to vote against their own best interests. Go figure.
    Reply to this comment
    by aj4321-2009 July 1, 2008 2:22 AM EDT
    I hear a lot of political correctness. But I have not heard why McCain''''s experience is relevant for the presidency. He has not made any executive decision. In senate he hid behind the votes of 99 other senators.

    I have gone to college, but that does not alone qualify to be the President of a university. The same way, just being in the armed forces does not alone qualify McCain to be the chief of the armed forces.

    I know that Obama does not have any executive experience either, but he is not claiming his experience as his selling point.
    Reply to this comment
    by kate1149 July 1, 2008 1:27 AM EDT
    Aster - It was John McCain who called his wife the c-word NOT Obama. Where are you getting your messed up information from? Outerspace?
    Reply to this comment
    by aster3518 June 30, 2008 5:42 PM EDT
    ogedi said
    I don''''t need to re-think Obama. Hillary and Bill had their time and have been judged on their record of what they accomplished and what they screwed up...
    ogedi, you werent paying attention or were to young to understand the impact the Clintons had on the previous economic devastation brought on America by George Bush SR.. ?
    I am very thankful for the Clinton years. I bought my first home and saw over the Clinton term, a 100% increase in my family income. Gas prices were about 1.19 a gallon but I remember in ''98 we in Missouri enjoyed .99 a gal for a whole summer.
    Times are bad.. The Royal Bank of Scotland has announced fears of a world recession to begin this Sept. Paper, (i.e, money, stocks, 401ks ) will devalue in depressionlike proportions. Im just not comfy with such inexperience at the helm.
    And, at the time of this writing, my vote still belongs to me.
    Reply to this comment
    by aster3518 June 30, 2008 5:31 PM EDT
    At the beginning of the primaries way back when, I was so pleased with the Democratic contenders.
    Dennis Kucinich was my first choice. After being at one of his campaign events and hearing his speech I was very enthusiastic. After the media did their swashbuckle on him and it was obvious he couldnt get the nod, I went for Edwards. Edwards backed out and so I went with Hillary.
    We all watched Hillary and Barack duke it out with so much vigor.
    Hillary made me so proud of being an American. She was so smart, she had all of the answers.. universal healthcare, ending the war, making big corporations more responsible to the great citizens of this country, protecting our environment and protecting family incomes of Americans through rebuilding the Clinton economy.
    I have to repeat it, I was so ooo proud.
    Then the sublimal messages from the media, attacks on Hillary for everything.. One newscaster accused her "Pimping out her daughter" I turned off the television.
    Now, I pay attention to the blogs and the shock and awe of the obamabots is frightening. To call women supporters the "C" word, or those of us lifetime democrats "Racists" .. Im at a loss,.. I have no where to go, I can not align myself with the likes of that. John Mc Cain may be my pick.. certainly will not be BO.
    Reply to this comment
    by steve_in_kc June 30, 2008 4:31 PM EDT
    John McCain doesn''t really need to define himself to voters. We already know him. Many Democrats remember very well how excited we were when it was rumored John Kerry was trying to get McCain for his VP in 2004. He''s been around as a viable Presidential candidate since Nobama was still being programmed by the Chicago political machine, Rev. Wright, and Tony Rezco. All he has to do is wait while OHB finally gets vetted by the press this summer. Once the campaign is in full swing this fall, most of his young supporters will have lost interest and moved on to the next fad. And after the conventions, the 527s will be in full swing, picking BO to pieces. And Hillary''s die-hard followers won''t be voting for BO, and many of those 18 MILLION HRC voters will vote for McCain this year. I''ve been a Democrat all my life, but at 57, I won''t be voting for a candidate with no record and no experience in these troubled times. So it will be McCain who gets my vote, and every single Democrat I know is saying the same. I''ll take McSame over Obummer.
    Reply to this comment
    by ogedi-2009 June 30, 2008 2:18 PM EDT
    I don''t need to re-think Obama. Hillary and Bill had their time and have been judged on their record of what they accomplished and what they screwed up... and I prefer Obama with the belief that a Kennedyesque hope exists that allows America to one day soon get its "snap" back, become a power that can focus on the problems at home to make it admired by the rest of the world. McCain/Bush does not have a clue as to how to solve Iraq, and until we solve our energy dependency by developing solar/wind/ethanol/non-fossil fuels we are condemned to wallow in 100 years of misery that McCain feels is justified by his delusion of what is in our best interest. This, from a man who left his first wife when her health failed, married a multi-millionaire heiress, grew up in a military family and never worked a real day in his life, is too stubborn to talk to Iran (Bush was too stubborn to talk to No. Korea, but now that is OK), and is too ignorant on economics to even pass a college Econ 101 course. I think Obama will do just fine... Hillary had her chance...move on.
    Reply to this comment
    by ogedi-2009 June 30, 2008 2:14 PM EDT
    I don''t need to re-think Obama. Hillary and Bill had their time and have been judged on their record of what they accomplished and what they screwed up... and I prefer Obama with the belief that a Kennedyesque hope exists that allows America to one day soon get its "snap" back, become a power that can focus on the problems at home to make it admired by the rest of the world. McCain/Bush does not have a clue as to how to solve Iraq, and until we solve our energy dependency by developing solar/wind/ethanol/non-fossil fuels we are condemned to wallow in 100 years of misery that McCain feels is justified by his delusion of what is in our best interest. This, from a man who left his first wife when her health failed, married a multi-millionaire heiress, grew up in a military family and never worked a real day in his life, is too stubborn to talk to Iran (Bush was too stubborn to talk to No. Korea, but now that is OK), and is too ignorant on economics to even pass a college Econ 101 course. I think Obama will do just fine... Hillary had her chance...move on.
    Reply to this comment
    by olcottr June 30, 2008 1:41 PM EDT
    McCain''s strategy seems to be to avoid any controversy at all. Unfortunately, this "try not to fail" strategy will guarantee he DOES fail. Leaders don''t take the safe route, and POTUS is THE leadership position.
    Reply to this comment

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