Public Eye
September 30, 2005 10:00 AM

Outside Voices: Jonathan Last Looks For Peace Between Blogs And The "MSM"

Each week we invite someone from the outside to weigh in with their thoughts about CBS News and the media at large. This week, we invited Jonathan Last, online editor for the Weekly Standard, contributor to Galley Slaves and sometime critic of CBS News. (Note: this was written in advance of the Meyer-Hewitt exchange below). As always, the opinions expressed in “Outside Voices” are those of the author, not ours and we seek a wide variety of voices. Now, on to Jonathan:

Dick Meyer recently let loose a rant about the difficulties of finding and reporting mere facts. As a guy who has worked in the business for a long while, Meyer understands -- better than most -- how difficult a job this can be and he suggests (my words here, not his) that the blogosphere can't make a serious case against journalism until it acknowledges the intrinsic good of the mainstream media.

My only gripe with Meyer is that he didn't go far enough.

Let's stipulate to a few things:

* The blogosphere can and does perform a fine service to our culture, particularly when it acts as a supra fact checker (or, in web terms, a journalistic wiki). For instance, Patrick Ruffini points to a good example of this function concerning a recent Washington Post story, which identified a woman named Patrice Cuddy as a "novice" anti-war protestor. Blogger Matt Rustler did some digging and discovered that Ms. Cuddy gave up her amateur status years ago. Because the Post now links to blog posts about their stories, Rustler's reporting is cheek-by-jowl with the Post's. That's good news for all of us.

* There are lots of bad journalists. (Never mind that the ratio of good journalists to bad journalists is probably higher than the ratio of good bloggers to bad bloggers.) But to understand the cardinality of journalism, think of the world of film criticism.

There are lots of bad movie critics writing for backwater papers like the Saginaw Times-Tribune. These guys show up at a press junket, gorge themselves on food, and dash off whatever the publicists tell them to write. You or I might look at them with disdain and think that we could do their job better than they can. But that doesn't mean that film criticism as a profession is bankrupt. Look up the food chain and you'll find critics like Anthony Lane (the New Yorker) and Todd McCarthy (Variety) and Stephen Hunter (the Washington Post). These guys are professionals for a reason: They're better than you. And when practiced the way they do it, film criticism is valuable.

The mainstream media is the film critic world writ large.

For every hack reporter bloggers jump on, there's a great reporter who is single-handedly contributing more to journalism than the entire blogosphere combined. Don't believe me? Read Michael Dobbs at the Washington Post, Charlie LeDuff at the New York Times, Grann, Lehmann, Paumgarten, Auletta, or Baum at the New Yorker, Christine Rosen at the New Atlantis, or my colleagues Matt Labash and Andrew Ferguson at the Weekly Standard. These writers are the "MSM," too.

(By the way, you don't have to go to a glamour pub to find reporters who can knock it out of the park. Read this USA Today blockbuster on how the FAA landed 4,500 planes in four hours on September 11, 2001 and then think about how many bloggers could have put that story together.)

None of this is meant to denigrate the blogosphere, but merely to point out why it's wrong to crusade against the "MSM" as an institution. Bad stories and bum reporters absolutely must be called to account. But to believe that the entire structure should be torn down is madness. As the blog Classical Values puts it, "even if the blogosphere consisted entirely of raving right wing news parasites, it is not in the interest of any parasite to have its host die."

Which leads us to an uncomfortable truth about blogging. The blog carries enormous potential for three reasons: (1) It eliminates the barrier to entry for journalism; (2) It restores the supremacy of the printed word over broadcast media; (3) It allows the possibility to get first-hand, eye-witness reporting from almost anywhere at an instant.

But in order to make good on this promise, practitioners of the New Media will have to study and learn from the greats in the Old Media. In other words, bloggers should aspire to be as good as the best of the dreaded "MSM." A few bloggers, such as Michael Yon intuitively understand this. Most do not.


In many ways -- such as this blog, for instance -- the Old Media is making peace with the blogosphere. If the blogosphere is going to advance, and not devolve into an echo chamber of "Heh. Indeed.", eventually it'll have to make its peace with the mainstream media, too.
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by djman1141 October 2, 2005 6:08 PM EDT
In a previous incarnation, I was the International Editor of a daily newspaper and stuck my toe in the water of big-time journalism on a few stories. I find that since my ink-stained wretch stint over a decade ago, journalists for the MSM have become more attuned to PC multicultural boundaries that inhibit exposition of all the facts of a given situation. Katrina is just the latest example where a PC mantra of \"poor and black\" drove the MSM into a grotesque caricature of facts on the ground. Often the media appears to consciously avoid a fact which deviates from the interpretation of the \"thundering herd.\" A great example of this occurred in my own neighborhood during the Bush-Gore recount in Palm Beach County. The media made much of the fact that Pat Buchanan had a seemingly anomoly in southern Palm Beach County, where many more votes were clustered for PB in Jewish neighborhoods. The media went wild gibbering and blubbering about the deceptive \"butterfly ballots.\" Not one local or national MSM outlet revealed the fact that Pat Buchanan has long had a winter home in Delray Beach and is a well-known and well-liked neighborhood fixture in southern Palm Beach County. That revelation would have put the lie to all the whining about Holocaust victims mistakenly voting for a supposed \"anti-Semite\" like Buchanan. Nowadays, local bloggers would spread the word fast, but five years ago the MSM cabal ruled supreme.
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by dlibertarian October 1, 2005 3:55 PM EDT
I applaud CBS News for providing this format. The pressures of the marketplace are driving innovation at this fine old company. The question seems to be: Just what makes a person a journalist? Competence in any trade comes from training and experience, but what kind of training is required to get a job as a reporter today? Is a degree in journalism required? Do our favorite anchormen hold such degrees? We don\'t know, but I doubt it. Such information is rarely made available, but it seems that the only \"barrier to entry for journalism\" has been the job market. Bloggers are just unemployed reporters, and if you consider the financial shape of newspapers today, that doesn\'t mean they\'re not good reporters. It seems to me the MSM would do well to use bloggers. Successful editors of tomorrow will have, not just a trustworthy staff, but also an ability to use the blogosphere judiciously.
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by oneofmanyusa October 1, 2005 4:10 AM EDT
The revolution is the window individuals with subjective opinions seek to create in the mainstream media by attacking the mainstream media for subjectivity. Why not just acknowledge that we are all human, and be done with it? I will continue to filter all media, be it mainstream or not, through my own very human subjective lens. I find this whole watch dog for the watch dog thing very creepy and manipulative. One man with an agenda had Public Eye doing a mea culpa (admirable, but absurd)to foster his own agenda. Revolution=manipulation. I don\'t need or want a wolf in watchdog\'s clothing. I\'ll be my own watchdog.
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by janefinch October 1, 2005 12:20 AM EDT
When the blogosphere actually starts reporting instead of merely commenting on so-called \"MSM\" reporting, then it will truly walk the walk.
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by conn1e-2009 September 30, 2005 1:49 PM EDT
Mr Ruffini\'s point also begs the question, does CBS or other large news outlets use Google, Lexis-Nexis etc. to their full potential? Is there a separate staff of \"fact-checkers\" available to reporters that use these and other Web resources? Are they skilled researchers or interns doing the job because nobody else will do it? Maybe you have covered this in a previous post, but I\'ve often wondered how reporters handle the avalanche of available information these days and hope they have skilled outside help available.
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by mailpro56 September 30, 2005 1:33 PM EDT
I think Mr. Ruffini made a great point. The MSM media is quick to print or report bad info (Washington D.C. \'novice protester) but slow to correct once it is out there. If the MSM is to rebuild credibility, errors should be reported ASAP and the anchor/reporter should address it personally. How is it that a blogger found out..rather quickly that this wman was not a \'novice protester\'..when a simple Google search..could prove it false. I would like to find out from the reporter how he/she got the womans name and if it was from the protest organizers, why they were not suspicious and follow up further.
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