Comments on: Pfizer Drops Jarvik From Lipitor Ads

Doubt Cast Over Credentials Of Artificial Heart Inventor-Turned Pitchman For Cholesterol Drug

[whatsup49]

and we wonder why some drugs cost sooooooooo much money . . . "The company spent $118 million on Lipitor advertising in the first nine months of 2007" but i guess that amount is nothing compared to the $12 billion in sales of the drug. That''s just shameful

[connapa]

The only fair way to resolve issues such as this is to have a complete ban on all direct to consumer ads for medications. Take things one step further and also include direct to consumer ads for the scheister lawyers.

Note to TV networks and drug companies:

Some time ago I informed my doctor that if he prescribes something for me that I see advertised on TV, I won''t buy it!!