As a manufacturer, I can assure you that "the standard markup" is not 117%. The standard markup is 20-40% tops at the wholesale level. With a 20% markup they would sell their shirt to a retailer for $36-$40 and then the retailer would markup 100% (which is standard) making it $80. Even if they wanted to go with a 50% markup, the shirt would retail for $90.
The manufacturer sells at a smaller profit margin then the retailer because they are selling more volume. The retailer has a higher margin because of less volume. This is business 101.
Am I surprised by their markup? No. In the last ten years I've seen many companies go greedy by marking up at least 100% at the wholesale level.
What's worse, this couple is working out their home which equals a low overhead and it looks like they're selling direct.
When did "Made in America" equate to American greed? Ridiculous.
1.Main reason this country is hurting is because we no longer manufacture most of the items in our homes. Try to find something made in the USA. Exportation=Greed. 2. If you do find a product made in the USA, you will compare pricing and most often you will buy the cheaper item, made in China. 3. I watched the story and appreciated the explanation of the cost of the shirt, but again this company is looking at 100% markup. Why that much? Greed. I will always buy American made first even if it is more money, but would never buy their shirt for $150.
After watching the polo shirt segment this morning and seeing that Erin routinely pays $90 for a polo shirt, I will no longer worry about her financial wellbeing. I now know she is not part of the 99%; but, part of the 1%.
I watched this morning polo shirts and their explanation of the cost and manufacturing issues. I have found it is a problem competing with overseas pricing. They are much cheaper overseas however their quality is another thing. I make a product here in the USA that has taken me a couple years to get the quality that will wear with ease of care and a price that will make the investment much more rewarding. Yes, we cost a little more than our competition up front but with a little care we will last much longer than one or two seasons. It has not been easy! After reinventing ourselves two steps forward and one back. Convincing some to think out of the box and look at the cost of sitting dormant. It is possible to produce all of the above at a reasonable price. I am proud of or products and so are our customers.
After watching this news story I could never see myself buying one of these shirts. They looked cheap, the fabric looked like it would easily snag. As for coming from France, who cares - I think that the US makes better fabric than what was shown in the shirts. The only thing that I liked is the cute bag that the shirts came in.
Lastly, it costs $30.00 to make a shirt and the final price is $155.00? No wonder people are so in debt, anyone who falls for this should have their head examined. I would rather pay for a shirt that isn't going by it's "name" and have money in the bank.
Other than the fact that in many parts of the country and for many of us even $90 would be exorbitant, this story discusses an interesting pricing model. I went into the story thinking "What, $150 for a polo shirt?" and left thinking, hmmm...maybe a well made, comfortable shirt, in a nice gift bag could be a great special luxury gift now and then.
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The manufacturer sells at a smaller profit margin then the retailer because they are selling more volume. The retailer has a higher margin because of less volume. This is business 101.
Am I surprised by their markup? No. In the last ten years I've seen many companies go greedy by marking up at least 100% at the wholesale level.
What's worse, this couple is working out their home which equals a low overhead and it looks like they're selling direct.
When did "Made in America" equate to American greed? Ridiculous.
2. If you do find a product made in the USA, you will compare pricing and most often you will buy the cheaper item, made in China.
3. I watched the story and appreciated the explanation of the cost of the shirt, but again this company is looking at 100% markup. Why that much? Greed.
I will always buy American made first even if it is more money, but would never buy their shirt for $150.
It has not been easy!
After reinventing ourselves two steps forward and one back. Convincing some to think out of the box and look at the cost of sitting dormant. It is possible to produce all of the above at a reasonable price. I am proud of or products and so are our customers.
Lastly, it costs $30.00 to make a shirt and the final price is $155.00? No wonder people are so in debt, anyone who falls for this should have their head examined. I would rather pay for a shirt that isn't going by it's "name" and have money in the bank.