Partner in design
During Jobs's absence, Apple had hired Jonathan Ive, a brilliant industrial designer from England. Usually working in a black t-shirt and jeans, he exhibited the same obsession for perfection that Jobs had. When studying design, he built 100 models for his final project instead of the typical half a dozen. Ive had toiled in obscurity until Jobs saw his work and put him in charge of industrial design at Apple.
"Everyone says, 'I want to make a great product,' or 'I want to make a great movie,' or whatever they're doing, so there's no difference there," Jobs would say later. "There's a big difference in the outcomes." The first project that Ive and his team completed would make computers transparent to consumers -- literally.