Partner in design
In this Oct. 14, 2008 file photo, Apple CEO Steve Jobs talks about Jonathan Ive, Apple senior vice president of Industrial Design, at a meeting in Cupertino, Calif.
/ Paul Sakuma/AP
During Jobs's absence, Apple had hired Jonathan Ive, a brilliant industrial designer from England. Usually working in a black t-shirt and jeans, he exhibited the same obsession for perfection that Jobs had. When studying design, he built 100 models for his final project instead of the typical half a dozen. Ive had toiled in obscurity until Jobs saw his work and put him in charge of industrial design at Apple.
"Everyone says, 'I want to make a great product,' or 'I want to make a great movie,' or whatever they're doing, so there's no difference there," Jobs would say later. "There's a big difference in the outcomes." The first project that Ive and his team completed would make computers transparent to consumers -- literally.










The poor guy/gal can't understand American business much less AAPL,
Steve Jobs or what Bain Capital did for struggling businesses day in
and day out.
Is LAM1987 and the like hopeless ? Indeed he/she is unless they get off the couch and do some meaningful research on matters of how American business really works.
Thank you,
Tommy D.