By

Erik Sherman /

MoneyWatch/ October 5, 2012, 2:27 PM

Jobs readies for his close-up

Characters in Disney Pixar's "Toy Story 3" appear in this image.

Characters in Disney Pixar's "Toy Story 3" appear in this image.

/ Disney Pixar/AP

When Jobs left Apple, he sold his shares of the company and became an instant millionaire. In 1986, he bought the computer graphics division of Lucasfilm for $10 million and called it Pixar. Working with a talented stable of artists and engineers, he created a new era in animation. Pixar started with Luxo Jr., a charming short that created compelling characters out of computer-animated desk lamps.

To Jobs, Pixar represented something like the fusion of cutting-edge technology and the human soul -- an effort to create an entirely new, and yet still entirely satisfying, storytelling aesthetic using the new tools that technology had made available. The results: A string of hit films such as Toy Story, Monsters, Inc. and Finding Nemo.

These was possible only because Jobs kept the company financially afloat for years as it honed its skills and improved its tools -- solely because he believed Pixar could change the world of entertainment. The experience revolutionized his view of business.

"When these films take four years to make and they last for 60 or 100 years, you start to develop a longer focal length point of view than just the next six months," Jobs said on the Charlie Rose show in 1996. In 1995, the company went public in the biggest IPO of the year, beating out Netscape and making Jobs a billionaire. Ten years later, Jobs sold Pixar to Walt Disney (DIS) for $7.4 billion in stock, making him Disney's biggest shareholder and effectively killing off Disney's own storied hand-drawn animation shop.

9 Comments Add a Comment
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Jumpa01 says:
hey LAMI987 just because Jobs didnt want people to tell him what he can and can not build doesn't make him a bad person there are reasons he did what he did he was all about taking care of his employee's he was all about keeping the folks that make the products in on the decision making about the next product He wasn't interested in some rich investor telling him and his people what they are to make next. You say you never will never have an Apple product. You might be interested to know that Jobs designed and built the first mouse for a P.C. and I can name ten other things you use daily you have no idea he made and as for being un american for outsourcing jobs to china. If everyone in AMERICA wasnt trying to rip him off left and right he may have stayed here you have no idea steve was about as american as a guy can get. He didn't want people who had no conception of his products running his companies he wanted to keep the folks that actually make the products involved with the decision making and no one wanted to let him operate the way he wanted to ..So instead of head butting with jerks every day he decided to move .. if he stayed there would be no Apple today. Remember... polished rocks
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says:
LAMI987
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JohnGSelfAssociates says:
If Steve Job was unAmerican for outsourcing jobs, then add him to a very long list of companies and CEOS who have done exactly the same thing. Microsoft, for example, outsources their technical support. Not only is their support not customer centered, it is extremely unreliable. At least Apple kept their superior technical support in the U.S.
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thomas728100 says:
RRB1952....Boy ! Do you have that knucklehead LAM lined up.

The poor guy/gal can't understand American business much less AAPL,
Steve Jobs or what Bain Capital did for struggling businesses day in
and day out.

Is LAM1987 and the like hopeless ? Indeed he/she is unless they get off the couch and do some meaningful research on matters of how American business really works.

Thank you,

Tommy D.
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lami987 says:
I don't own any Apple product nor I intent to buy any Apple product. I am not going, ever, to cooperate with any one or any company who outsource jobs. Steve Job may be the lowest of the lows even worse than Romney or Bain. I hope Americans can unite and stop buying those products. After all the outsourced jobs may come back to eliminate yours.
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rrb1952 replies:
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So, who do you think is going to lose here? Me? NO! America? NO! The World? NO! You're the only loser here chum, and THANK GOT you're not going to be using the phenomenal products Apple makes, since hating Romney and Bain makes YOU the lowest of the low!
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delanie100 says:
This commercial clip is absolutely photoshopped. In 1984 the ipod did not exist, and the woman in the commercial with the sledgehammer certainly wasn't running with one one. This is going to make me you tube the commercial again just to make sure.
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OrCrush replies:
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The original version did not have the iPod on the woman. It was added digitally and the new version of the commercial was released when the iPod came out.
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Rldvs says:
I think he was unAmerican for outsourcing jobs to China.
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