By

Constantine von Hoffman /

MoneyWatch/ October 17, 2012, 6:59 AM

Aqua Teen Hunger farce

Wikimedia Commons

Here's an idea -- let's place strange electronic devices on bridges and buildings around the U.S. and not tell people about them. That's what Cartoon Network did in February 2007 to promote a movie for its animated "Aqua Teen Hunger Force" TV series. The devices were designed to light up at night in the shape of the show's characters, but in the daylight they simply looked like gray metallic boxes with wires sticking out. Bostonians began calling police to report suspicious-looking devices. Responding to a possible terrorism scare, law enforcement officials sent in bomb squads and shut down Boston-area bridges. When the dust settled, Cartoon Network's boss lost his job, and parent company Turner Broadcasting had to pay $2 million in compensation for Boston's emergency response.

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vbprgrmr says:
Yes. The WKRP episode of the live turkeys thrown out the helicopter is the most glaring example of how NOT to do publicity. It should be required viewing for any exec planning a crazy stunt. In other words: Forget about trying a crazy stunt for the company.
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doctorbiz says:
There is more of these from where they came from....
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mijoka says:
Actually there are at least 3 peoples that were trying for the record jump , Baumgmartner just happen to have the right connection , this aside it is far more than a stunt and is valuable in space exploration and safe return, a point news network totally missed,
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tjoines says:
You forgot about Mr. Carlson's turkey drop disaster for WKRP in Cincinnati.
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