Among the movies for which special trailers are being presented are "Iron Man 3," "World War Z," "Oz, the Great and Powerful," and "The Fast and The Furious 6."
For "Star Trek Into Darkness," Paramount Pictures has pre-released an app (available via iTunes, and for Android) that will reveal hidden audio content as the Super Bowl commercial runs, and also make registered users eligible to win a trip to the film's U.S premiere.
Walt Disney Studios "The Lone Ranger"
A 90-second trailer for the Johnny Depp-Armie Hammer Western, which ran in the pre-game portion of the Big Game.
Now, click here to take our poll and tell us, which ad wins as this year's most memorable Super Bowl commercial?