Super Bowl XLVII: Watch the ads

Retirees spend a night on the town in a Super Bowl XLVII commercial for Taco Bell.

/ Taco Bell

Last Updated Feb. 3 at 10:30 p.m. ET

It's time for Super Bowl XLVII, and fans know what that means -- advertisers squaring off for television's biggest audience with their boldest, funniest and most memorable commercials.

Such is the anticipation that many advertisers post teaser ads for their commercials online, to build buzz before Sunday's broadcast.

And while many sports fans will be Monday-morning quarterbacking about whatever the San Francisco 49ers and Baltimore Ravens do (or don't do) on the field, there will also be plenty of Monday-morning quarterbacking about what ads did or didn't work.

Click through our gallery of commercial and preview videos.

And then click here to take our poll and tell us, which ad wins as this year's most memorable Super Bowl commercial?

Hyundai Santa Fe "Epic Playdate"

If you're stuck on what to do on a family outing, it helps if you're accompanied by the psychedelic rock band The Flaming Lips (here singing "The Sun Blow Up Today") in one of three ads by the automaker.

Hyundai "Stuck"

We've all been there -- but at least Hyundai's Sonata Turbo can get you past such road obstacles.

Hyundai "Team"

Hyundai's third ad is their funniest -- though it leaves revenge in the mind of the beholder. The commercial as aired ended on a more pointed note.

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koko98-2009 says:: CBS hiring FRANK LUTZ to do their focus groups? What happened did Moonvees lose a bet with Fox. The dude is the biggest hack EVER. Let's check his contributions to successful president campaigns...They only thing worse than hack polling is the pumped up kicks Fox would let him wear on the air.
At one debate Ironman was calling to get his shoes back. CBS what a joke.; reply

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Shawn-California says:: The audio engineering by CBS for the entire SuperBowl was atrocious. David Zurawik of the Baltimore Sun wrote "Who in the heck decided to set up a desk outside the studio with a crowd of screaming fans drowning out every other word from the analysts?" It was much worse than that. There appears to have been no thought given to the audio production and no surround sound technology employed. The analyst's voices were always muted and game-play audio was extremely poor and unimaginative. The vocals for Beyonce were all watered down, like from a distant mic. The commercials were vastly over-amplified and were the only part of the production with any thought given to audio. In an era when NFL games employ some of the most expensive video equipment on earth and use sophisticated video edits, why so severely neglect the audio? Sesame Street has immensely better audio engineering - and that's not a joke. CBS receives a grade F for audio-engineering and someone should be fired.; reply

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BobH2O says:

The advertisers wasted their money. I did not watch the game. I am not going to watch the commercials now.


Vellosoft replies:: linkicon reporticon emailicon; Yes, because you didn't watch it, they wasted their money on the highest rated event in recorded history.

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barry_little says:: Calvin Klein underwear should have said,Ellen,; reply

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TEXASNANNYTWU says:: Dear CBS, if I had wanted to watch bump and grind show I would have put Burlesque in the DVD! The movements were move than sexually suggestive and should not have been showcased for all the young male football fans to see. Janet Jackson had a mishap and even that was better than this. Beyonce is beautiful and very talented, but someone should tell her we would like to hear her beautiful voice and not see her pelvic area thrust in our faces! Just the opinion of one super bowl party group in Texas!; reply

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TommyBlueJ says:: Kia's Space Babies, HANDS DOWN!; reply

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crrwoman says:: Budweiser Commercial it was the Best.; reply

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bluffhill says:: What the heck is the message, a truly messy wast,e of money.; reply

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JamesVanDeKamp says:

I don't like the extravagant spending that is done in some ads. Like that in Sprint's ad for its Crime deterrent phone, I like just clever humor. Ads have become such a big part in this event. I mean look at some of the channels such as youtube.com/user/gamedayads, which is uploading the popular ads to get the buzz going.