After testing positive for steroids, cyclist Floyd Landis lost his 2006 Tour de France title. His bank account took an even bigger hit. Sponsor Phonak terminated Landis' $3 million contract and the cyclist squandered millions more in potential endorsement deals with bike manufacturers and clothing companies. After maintaining his innocence for several years, in 2010 Landis admitted to doping throughout his career and accused Lance Armstrong and many other top riders of doping as well. Landis was one of 11 cyclists cited by the USADA in its 2012 report condemning Armstrong.