CBS/AP/ October 17, 2012, 2:48 PM

Athletes who've lost endorsements after scandals

Lance Armstrong

Seven-time Tour de France winner Lance Armstrong attends the 2012 Paris Roubaix cycle race from Compiegne to Roubaix on April 8, 2012, in Paris, France.

/ Photo by Bryn Lennon/Getty Images

On Oct. 17, 2012, Nike severed ties with cyclist Lance Armstrong, citing insurmountable evidence that he participated in doping and misled the company about those activities for more than a decade.

The clothing and footwear company said that it was terminating Armstrong's contract "with great sadness."

Hours later, Anheuser-Busch also cut ties with the cyclist without giving an explicit reason. In a statement the company said: "We have decided not to renew our relationship with Lance Armstrong when our current contract expires at the end of 2012."

A week earlier, the U.S. Anti-Doping Agency released a massive report detailing allegations of widespread doping by Armstrong and his teams when he won the Tour de France seven consecutive times from 1999 to 2005.

Here's a look at other high-profile athletes who lost major endorsements in the wake of personal and professional scandals.

Losing endorsements is one thing. Throwing jabs at the athlete is shameful. Suing the athlete is greedy and dispicable. You reaped and enjoyed the profits. To ask for a return is a mistake. I as a fan will then have to sue the companies for items I bought at such an inflated price. Trek you would have Never sold bikes at that price. Same goes for the rest of you endorsers. Don't shame yourselves any furter.


ReckonedTruth replies:: linkicon reporticon emailicon; He forfeited the agreements of previous contracts which awarded him revenues. Which by intensive purposes Armstrong is a fraud, proven as evidence by his OWN team mates for starters.

Lance Armstrong was awarded revenues under FALSE PRETENSE as result of breached contracts committed by Lance Armstrong and Armstrong alone.

Send a CLEAR message as result of making Armstrong an example, make him pay the money back.

Cheaters are just that "CHEATERS" who are GREEDY and dispicable
and should be HELD accountable from A thru Z.

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opedanderson2 says:: Wonderful news. I have been onto this phoney's game for many years now. And its great to see him go down.
Let's hope the great sport of cycling can return to reality.....; reply