By

David Morgan /

CBS News/ February 5, 2012, 8:09 AM

Super Bowl XLVI Commercials

Last Updated Mon. 8:25 a.m. ET

The expected audience for Sunday's championship match between the New York Giants and the New England Patriots was more than 111 million viewers, who expected to be entertained by the game - and by the ads.

Not to disappoint, marketers for everything from cars to yogurt are using plenty of stars in this year's crop of ads in what is advertising's biggest annual showcase.

Here are some samples of ads shown during Super Bowl XVLI:

Acura

Comedians Jerry Seinfeld and Jay Leno will appear in Acura's first Super Bowl commercial as two car collectors bidding to be the first to take home the Acura NSX sportscar.

4 Comments Add a Comment
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smartblonderules says:
loved matthew broderick's rendition of his ferris bewler's day off for the super bowl commercial.. he still looks the same since the 1986 showing of ferris...a refreshing commercial that made you smile. great job getting the premise of the movie into that time frame for the commercial...a great example of a family super bowl commercial...
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makemyday2day says:
This year's I found were BETTER than last. Seinfeld ad was really good considering I'm not a Seinfeld or Leno fan. Matthew's Day Off was great. Volkswagen needs to get over "The Force". The exercising dog was cute but ruined by this 'Force' stuff. I also enjoyed the Suzuki ad with Eskimos and dogsled. Good ads and happy with the outcome of the game!
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involved_indi says:
I noticed that GE spend a lot of money on Superbowl ads this year. I guess since they got a 3.2 billion dollar tax benefit in 2010 they can afford it. I'm also noticed they tried to play the "patriotic american company" card but 55% of their workforce is still overseas. What a crooked, immoral company. I own no GE products and will ever own any until they change.
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venusvegasvada says:
The two Honda ones (Seinfeld/Leno and Matt B) weren't too bad but nothing like the quality of last years, "The Force".

Is this is all we got this year? Wow. I hope there are some other ones because the rest of these sucked pretty bad.

If these things cost like 3.5 million for 30 seconds I don't know what to say except, what a waste of money?

I guess quality doesn't scale. Like our health care system, the more it costs, the worse it gets.
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