Find Hot Sales Leads in 6 Easy Steps

Every sales pro wants hot leads, but few know how to find them, easily and consistently.

Instead, most sales pros start with a list of leads from marketing, most of which are useless.

Research shows that most such lists have 1 qualified lead (that converts to a customer) for every 30 duds.

Hey, no wonder so many sales pros hate cold calling.

This post explains how to take a list of leads and prioritize them -- in a way that's customized to YOU -- so that YOU know which are the hot leads for the way that YOU sell.

And it shows you how to get those leads without spending big money on complicated lead generation software.

Sound useful? You bet.

CLICK for the first step ?
READERS: An updated step-by-step system for lead generation is contained in my new book How to Say It: Business to Business Selling, which is now available here:

Amazon
Barnes & Noble
Indiebound
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Got a sales question? Email me through my website: GeoffreyJames.com
Note: This post is very loosely based on a conversation with Tom Roth, president of the global solutions group at Wilson Learning. The lead scoring methodology is my own invention.

Illustrations by Christos Georghiou

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